Adam Goldenberg and Kate Hudson happen to be partners in the fashion industry along with Goldenberg’s friend and co-CEO Don Ressler. It may not be a surprise that Hudson has added to her acting career by owning stakes in fashion companies, but one might not have thought the two former MySpace marketing gurus would also be here and that they would be running a billion-dollar conglomerate that includes Hudson’s company Fabletics at https://www.youtube.com/watch?v=wf2sndxN0js. Ressler and Goldenberg took their parent company, TechStyle Fashion Group from a wild idea they had to start an online women’s fashion outlet to a complete fashion distribution operation that now has physical stores. But what’s helped the Fabletics brand succeed hasn’t just been Hudson’s promotion of the brand through commercials or modeling, it’s been her attention to the company’s customer service platform on nrf.com. Fabletics has been able to change their VIP program to be more customer friendly.
Adam Goldenberg began his career in business and marketing over 20 years ago when he still was still a young high school student. He founded Gamer’s Alliance, an online advertising network that pointed gamers to popular websites with the latest games on vator.tv. Not long after starting this company Goldenberg was hired by Intermix Media, a digital media agency based in Los Angeles who promoted him to Chief Executive Officer in only two years, making him the youngest executive on a publicly-traded company at only age 20. He became friends with Don Resseler, another executive who had founded his own company, FitnessHeaven.com. Goldenberg and Ressler stayed at Intermix Media till 2005 when News Corp took over the company.
In 2006, Goldenberg and Ressler started their own company, Intelligent Beauty. This parent company launched several brands of cosmetics and health and wellness products at the outset. In 2010, Goldenberg and Ressler brought their idea to launch a women’s fashion company to life and founded JustFab. The company started putting out designs with the input from various fashion figures, including Kimora Lee Simmons who was with the company for a few years. But they also got a large influx of capital from Matrix Partners, Passport Capital, Crosscut Ventures and others. In 2013 they became a “unicorn” or billion-dollar company. They’ve also bought out ShoeDazzle, Fabletics, FL2 and have a children’s and men’s division now as well.