Desiree Perez: The Empress of Entertainment
Desiree Perez or Des Perez has been part of the music industry for over 20 years. As part of Jay Z’s crew from the very beginning, she has been part of his growth and success to this day. It is not only Jay Z’s music career but his various business ventures that she has been instrumental in making successful. From very early on in her career she has displayed her chops in negotiating and number crunching which is how she bought her ticket to run with the big boys. Shawn Carter aka Jay Z’s business empire includes different niches, talent development, concert tour management and new talent development. Check pagesix.com. And for each of these Des Perez has been there to help start and grow it into mature business organizations. Follow her on her linkedin.com page.
Des Perez also works with other successful clients such as Rhianna. In fact, Des was the power behind negotiating Rhianna’s recent tour called the Anti-tour with Samsung. The negotiation was worth a cool $25 million. The deal ultimately made Rhianna a true A-list star capable of drawing large crowds. Read more of her negotiating skills on prettymanprettyman.com.
She has also ensured that Rhianna is taken seriously as a style icon and commercial model and has naturally become part of her inner circle. Click on this to read related article.
Desiree is the Chief Operating Officer of Roc Nation, which is an entertainment and sports management company. Started in 2008 Roc Nation has evolved to become one of the most important companies of its kind. As far as the music side of things go Roc Nation is involved in music producing, song writing, artists management, music publishing, promotions, concert management and other entertainment related services. With all of these amazing accomplishments under her belt, she is indeed the power behind the throne, but Des has no problem with living in complete anonymity. More to read on saltylens.com.
Be sure to read this interesting article on http://runninglip.com/celebrity/desiree-perez-is-roc-nations-secret-to-celebrity-success/