As Randy Ray and Wendy Lewis approached their late-60s, the couple had done and seen it all. The health and beauty industry stalwarts had founded dozens of companies, many of which grew into highly successful businesses. They had long ago earned enough money that they never would have had to work another day in their lives if they had chosen not to. But the passion they had for creating great health and beauty products and helping others to achieve their health and economic goals was enough that neither Ray nor Lewis had ever seriously considered retiring.
However, now they believed that the time had come to hang it up. The couple retired and made it through their days for a month or two. But they quickly realized that their industrious nature simply didn’t make them cut out to sit around the house doing nothing all day. Soon, Ray and Lewis had begun selling a few products out of the garage of their sprawling Florida mansion. This marked the beginning of Jeunesse Global.
Because the couple had far more money than they would ever need, Jeunesse was a different kind of health and beauty company from the get-go. Rather than dedicate their lives to accumulating more wealth that they would never be able to spend anyway, Ray and Lewis decided that with Jeunesse they would solely concentrate on creating revolutionary products that addressed unmet market needs as well as creating genuine economic opportunities for those located in areas of the world where they didn’t have the same chance at success as those born in more advanced countries.
One of the areas in which Ray and Lewis chose to focus was East Asia. They knew from personal experience that the people of East Asia were extremely intelligent and hardworking. Yet the region had long suffered under the stifling oppression of hardline communist governments. Ray and Lewis bet that this would be one of the most promising areas of the globe to start spreading the gospel of U.S.-style capitalism.
They turned out to be right. Today, Jeunesse Global ranks among the fastest-growing health and beauty companies in the world. Much of that growth is attributable to East Asia.