Doe Deere was born in Russia and raised in New York City. Who, you may ask, is Doe Deere? She is the CEO and founder of Lime Crime Cosmetics. Her purpose is to prove that cosmetics have the ability to do more than conceal imperfections. They can be, and should be, a form of freedom and self-expression.
Beauty is not necessarily what looks best, but what feels right at the moment you apply it. That viewpoint is what led her to develop and launch her line of colorful cosmetics that seem somehow to be magical.
The Lime Crime line of animal cruelty-free cosmetics have bold pigments and electric shades and tints. These were conceived from her love of color. It fueled her desire to paint her world with lipsticks, eye shadows and nail polishes that are vivid beyond words.
She offers tri-color sets of velvet lipsticks in rose-shaped tins, as well as tube singles. The uniquely pigmented eyeshadows range from barest nudes to the most vibrant of grunge looks. The lipsticks have iridescent sparkle and vitality. Every container of eye shadow, lipstick or nail polish is certified vegan and cruelty free by PETA and Leaping Bunny. This is important to the self-proclaimed Unicorn Queen. Doe is passionate about giving back to animal rescue charities and other worthy causes.
The mission of her company is to revolutionize how you shop for cosmetics, and how it makes you feel. From humble beginnings, their popularity has soared to great heights. They are cult favorites and trend setters, and are setting new benchmarks for quality and performance.
Doe Deere believes in avidly supporting other women-owned businesses and in mentoring entrepreneurship. According to Urban Out Fitters, she believes in being a rebel at heart and created Lime Crime to shake things up. She came up with the product line just before Halloween 2008.
She had searched for cosmetics to match her catholic and diverse wardrobe. In keeping with the Unicorn Queen image, she wears a vibrant and colorful line of attire. She believes in allowing girls, and boys, to express their selves unapologetically. Be who you are. Be bold. Be a rebel in color.