Category Archives: Music Streaming Management

Desire Perez Helps Jay-Z Change Tidal and Roc Nation Sports

If there was ever a time for people to notice Desiree Perez it would be now. She has become a force in the industry that has managed to help Jay-Z to improve in various business endeavors. She has been a part of the circle of influence for Jay-Z for a long time, but now people are truly recognizing what she is doing.

People that are seeing her in action will notice that she is a vigorous force in the music industry because she has become a solid force with contract negotiation. People started to notice her skills in contract negotiations when she was putting her time into contracts for athletes with Roc Nation. Jay-Z would depend on Desiree Perez for this, and she would just continue to build up her resume as she worked with him on Tidal.  Head over to for a good read.

The influence that she has with Tidal is quite powerful. She is helping Jay-Z turn the label around. So many people look at what she is doing with Tidal, and they see that this music streaming service is growing in an amazing way.  Click on for a related article.

Now Sprint wants to invest in this. Music lovers are signing up and getting connected with this premium music service that many people thought would fail. This is clear evidence that she is important to the overall improvement of the Tidal franchise. People can really appreciate the way that Tidal has managed to become such a huge force in music streaming.

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Desiree Perez has that negotiation magic that gets people the money that they seek, and this benefits Tidal.  Check that negotiation magic on   This is one of the things that she has been good at doing over the years for Roc Nation. She has helped Jay-Z realize that premium music streaming services have to go a step above what the competition is doing.  For more read, use the added info on

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Desiree Perez

Desiree Perez: The Empress of Entertainment

Desiree Perez or Des Perez has been part of the music industry for over 20 years. As part of Jay Z’s crew from the very beginning, she has been part of his growth and success to this day. It is not only Jay Z’s music career but his various business ventures that she has been instrumental in making successful. From very early on in her career she has displayed her chops in negotiating and number crunching which is how she bought her ticket to run with the big boys. Shawn Carter aka Jay Z’s business empire includes different niches, talent development, concert tour management and new talent development. Check   And for each of these Des Perez has been there to help start and grow it into mature business organizations.  Follow her on her page.

Des Perez also works with other successful clients such as Rhianna. In fact, Des was the power behind negotiating Rhianna’s recent tour called the Anti-tour with Samsung. The negotiation was worth a cool $25 million. The deal ultimately made Rhianna a true A-list star capable of drawing large crowds. Read more of her negotiating skills on

She has also ensured that Rhianna is taken seriously as a style icon and commercial model and has naturally become part of her inner circle.  Click on this to read related article.

Desiree is the Chief Operating Officer of Roc Nation, which is an entertainment and sports management company. Started in 2008 Roc Nation has evolved to become one of the most important companies of its kind. As far as the music side of things go Roc Nation is involved in music producing, song writing, artists management, music publishing, promotions, concert management and other entertainment related services. With all of these amazing accomplishments under her belt, she is indeed the power behind the throne, but Des has no problem with living in complete anonymity.  More to read on

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The Partnership Between Jay Z and Live Nation

Jay Z is not a successful musician, but his work in different business ventures have opened the door for him to grow in the business field and make more money than ever. His $150 million dollar deal with the Live Nation brand is now about to end. The successful rap artist has now been trying to work on the right path to ensure he cashes out and makes the money he knows he deserves. Sources have said that Live Nation does hope to continue its deal with Jay Z. Jay Z’s deal with the company will not be extended, and while they did buy the rights of the recorded music, they will not be extending any relationship, and it’s clear where it is headed.  Check for additional article.

The UGM Insiders have explained that the distribution deal was with Roc Nation, and this is where a small amount of the artists’ business is included. They further explained that the partnership they had with Jay Z is definitely phenomenal and significant, and they definitely would find that working with him in the future is ultimately the goal.  More on

The reason why Jay Z is exciting for this partnership to finally end is the fact that they can help provide new opportunities for new artists. This move is going to allow for more resources to come about for new artists through Tidal, which is currently in a tiny war with the Apple Music and even Spotify services.

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Their collaboration is definitely one of the best in the industry. It can open doors for his new artists, but it will be tough since they will witness all the changes in the way he handles his artists. Being in competition against Spotify or Apple Music may be tough, but Jay Z does have his own ideas on what works and what doesn’t.   Click on for an interesting article.

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