The business leaders over at L’Oréal have really put in a lot of work this past year to assemble fashion shows that were far from traditional. Take a look here for a full article from L’Oréal about their recent Parisian fashion event. The event was part of the company’s second annual fashion and beauty show, and it was open to the public. If spectators weren’t able to attend, the company took the time to send out drones to screen it to 30 countries around the world.
There are plenty of people involved in the decisions that make events like this happen. One person worth mentioning is L’Oréal’s current VP of Global Business Development, Nicholas Krafft Loreal. In addition to the other positions he has held with the company, Nicholas Krafft has prepared for his role through studying and training at top notch institutions. According to Crunchbase, a site that displays statistics and records about industry leaders, Nicholas Krafft “studied at University of St. Gallen and INSEAD.” INSEAD is a business management program that has their head quarters in Fontainebleau, Ile-de-France. Fontainebleau is a few towns south of Paris.
The article summarizing the event tells us that the catwalk was made to remind people how Paris is an inspiration for their company. The catwalk was placed on the Seine River, which runs through the famous fashion capital. According to the article, it took workers a total of eight days to construct and remove the 60-meter long catwalk.
In addition to the memorable riverside catwalk, spectators at the event were treated to the appearance of celebrities and famous models. An actor from the hit show Game of Thrones made an appearance at the event. L’Oréal Paris’s new ambassador, a paralympic champion named Marie Bochet, made an appearance as well.
Luxurious brands, and jewelry would never have made it down the runway if not for the models wearing those memorable looks. 70 hair and makeup styles were created by artists for modeling legends. Models included Eva Longoria, Elle Fanning, and several more names in the industry.