Category Archives: Clothing Business

Wearing Pink for a Cure With Fabletics

The month of October is known for more than the changing colors of leaves as fall approaches. It is a month that is filled with bizarre and unique celebrations like Cookie Month, Apple Jack Month, and Clergy appreciation month on YouTube, but the most significant celebration of all deals with the fight to break the back of a killer. Whether it’s firefighters wearing pink tee shirts, NFL football players in pink jerseys and socks, or local marathons for the Susan G Komen foundation, everything about October celebrates Breath Cancer Awareness.

Breast cancer is a malignant sometimes terminal disease that forms in the tissue of the breast. Although it can afflict men and women, it is the most frequently diagnosed cancer in women. It ranks second after lung cancer to cancer deaths in women.

This year the Council of Fashion Designers of America has partnered with Fabletics to support their Fashion Targets Breast Cancer initiative. CFDA is a non-profit that aspires to increase the global influence of American fashion. The initiative represents some of the nation’s best and the world’s finest brands and designers. CFDA’s partnership with influential designers and photographers from the fashion world has worked for over twenty-two years and has become one of the world’s most sought after charities. The organization has raised over $55 million in the campaign for breast cancer patient care. These funds will help low income minority and immigrant women cope with their cancer diagnosis. It also provides them with access to screenings, treatment, and other support services.

The beautiful American actress, Academy Award nominees, daughter of Goldie Hawn, and co-founder of Fabletics, Kate Hudson is the Ambassador for Fashion Targets Breast Cancer this year. The mission of Fabletics according to Hudson is about empowering, encouraging, and teaching women to be the best they can be by living their best life. The best life for any woman anywhere is a life that is cancer free. Fabletics is an online retailer that specializes in women’s sportswear and accessories. The company offers its members personalized outfits based on their lifestyle and fashion preference.

To honor its collaboration with National Women’s Health and Fitness Day and Breast Cancer Awareness Month, Fabletics will debut a three piece capris, sports bra, and tank set which will be available starting in September, and they plan to design a limited edition sports training outfit in pink. All proceeds go towards breast cancer prevention.

By supporting CFDA and Fashion Targets Breast Cancer, Fabletics makes a daring yet positive statement about the power of fashion. They’re saying that doing good is just as important as looking good. The hope is that others will follow their example to think pink, wear pink, and pray for a cure.

Learn more about Fabletics:

Kate Hudson and Fabletics Taking Over Athleisure Market

In a recent article in Marie Claire, Kate Hudson discussed the latest additions to her athleisure clothing company Fabletics. A new line of dresses has been added to the site that are made to wear for work or play. Hudson explains that while they wouldn’t be the best bet for a full-on workout, the dresses offer a more comfortable yet still sexy and body-hugging alternative to typical going-out attire. She explains that this line is made for women who live an active lifestyle and prefer casual clothes but still want to look feminine.

Read more: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night

Hudson also discusses the swimwear line that has been released on Fabletics. She notes that they are made with performance in mind, so doing yoga or playing volleyball on the beach will much more comfortable with less fear of exposing yourself. She notes that the entire point of the line is for customers to feel comfortable and sexy at the same time. Hudson ends her interview by praising her company for having comparable quality to high fashion brands at a more affordable price, thanks to its direct-to-customers sales model.

Fabletics is an online activewear retailer for women. They recently also opened six brick-and-mortar stores and released a line of men’s clothing. Their clothes are made for all levels of active lifestyles, from fitness instructors to busy moms chasing after their little ones. They try to inspire a look good, feel good attitude in their customers.

After you create a profile on the Fabletics website, you take a lifestyle quiz to help them choose customized product suggestions just for you. There are two ways to shop on Fabletics. A regular membership means you can shop whenever suits you. A VIP membership requires you to make a purchase (or skip it by a certain date) each month, but comes with perks like 40 percent off merchandise and VIP Rewards points.

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JustFab Curvy Clothes has the Social Media World Buzzing

There is one surefire way to gauge how hot something is: check the hot social media circuits like Twitter, Google+, Facebook and Snap Chat. If people are talking about it here and posting pictures on Instagram, there is a good chance that this is something that is worth knowing about. JustFab has become the hot flavor of the month, and there is a good reason for this. According to The Curvy Fashionista, this is a site that has started selling the plus-sized clothing for those curvy females that have been longing for the affordable prices and the cute designs.

Surely there are a lot of sites for plus sized women. There are actually many sites that cater exclusively to this crowd. There has never been an issue finding plus sized clothing. For curvy women that have been buying hand bags, jewelry and shoes on the site it was a pressing issue because they were already spending their money. They were patronizing JustFab for a certain portion of things, but they would still have to go to other sites when it came to clothing.
Read more:
JustFab’s Women’s Shoes, Designer Purses, Sandals, Women’s Accessories

The leaders behind JustFab could not ignore this. There had to be analytical data that revealed that some shoppers were only shopping for accessories. These shoppers that never purchased any clothes represented a loss in revenue for JustFab. These customers had already been lured to the site. JustFab had their attention, but the company wasn’t able to deliver with the clothing that plus-sized women needed. That was then. This is now.

The social media world is buzzing about the changes that JustFab has made about the clothing that is available. This is a company that has managed to evolve and realize that there was more to gain by adding plus-sized clothes than there was to lose by excluding plus-sized women from the clothing inventory lineup. This company leader have realized the true popularity of JustFab, and this strategy is going to break new ground.

Customers that have never considered JustFab are suddenly going to show up. They are going to check out these curvaceous garments for women. 

Learn more about JustFab:

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