The month of October is known for more than the changing colors of leaves as fall approaches. It is a month that is filled with bizarre and unique celebrations like Cookie Month, Apple Jack Month, and Clergy appreciation month on YouTube, but the most significant celebration of all deals with the fight to break the back of a killer. Whether it’s firefighters wearing pink tee shirts, NFL football players in pink jerseys and socks, or local marathons for the Susan G Komen foundation, everything about October celebrates Breath Cancer Awareness.
Breast cancer is a malignant sometimes terminal disease that forms in the tissue of the breast. Although it can afflict men and women, it is the most frequently diagnosed cancer in women. It ranks second after lung cancer to cancer deaths in women.
This year the Council of Fashion Designers of America has partnered with Fabletics to support their Fashion Targets Breast Cancer initiative. CFDA is a non-profit that aspires to increase the global influence of American fashion. The initiative represents some of the nation’s best and the world’s finest brands and designers. CFDA’s partnership with influential designers and photographers from the fashion world has worked for over twenty-two years and has become one of the world’s most sought after charities. The organization has raised over $55 million in the campaign for breast cancer patient care. These funds will help low income minority and immigrant women cope with their cancer diagnosis. It also provides them with access to screenings, treatment, and other support services.
The beautiful American actress, Academy Award nominees, daughter of Goldie Hawn, and co-founder of Fabletics, Kate Hudson is the Ambassador for Fashion Targets Breast Cancer this year. The mission of Fabletics according to Hudson is about empowering, encouraging, and teaching women to be the best they can be by living their best life. The best life for any woman anywhere is a life that is cancer free. Fabletics is an online retailer that specializes in women’s sportswear and accessories. The company offers its members personalized outfits based on their lifestyle and fashion preference.
To honor its collaboration with National Women’s Health and Fitness Day and Breast Cancer Awareness Month, Fabletics will debut a three piece capris, sports bra, and tank set which will be available starting in September, and they plan to design a limited edition sports training outfit in pink. All proceeds go towards breast cancer prevention.
By supporting CFDA and Fashion Targets Breast Cancer, Fabletics makes a daring yet positive statement about the power of fashion. They’re saying that doing good is just as important as looking good. The hope is that others will follow their example to think pink, wear pink, and pray for a cure.
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