Category Archives: Advertising Career

Leading Advertiser José Henrique Borghi of Brazilian ad agency Mullen Lowe

Jose Henrique Borghi is a prominent Brazilian entrepreneur. Jose Henrique Borghi operates an advertising agency called Mullen Lowe. He is the original founder of this agency then called Creative Intelligence agency which he co- founded with his partner Erh Ray. Jose Henrique Borghi is known for creating originals adverts which are creative and which the audience can relate with. He has created ads for various projects that include environmental conservation. His popular advert called Mammal of Parmalat is something that will stick in the minds of people for a long time. It is one of the all-time best adverts in the history of Brazil and what Borghi knows.

Over the years he has been in practice, Jose Henrique Borghi has interacted with numerous clients. Some of them are the ‘who is who’ in the multinationals category. They include Mitsubishi, Fiat, and Unilever. However these are just a tip of the iceberg, he has worked with hundreds of companies from all over the world. Today he serves as the co-CEO of Mullen Lowe which can be described as the largest advertising firm in Brazil. He has been key to growing the advertising industry to the level it is today.

Jose Henrique Borghi holds a degree in marketing from one of the leading institution of higher learning in the country. Before starting his own advertising agency, Jose Henrique Borghi had worked with other agencies such as Talent, Leo Burnett and FCB. These are the agencies that laid his foundation in this field. The experience he gained helped him nurture his talent to the level we see today. It also taught him to navigate around this competitive career. Jose Henrique Borghi has won a number of awards for his work. 16 Abril Awards, 2O Cannes Film Festival awards and London Film Festival Awards are some of the awards he has bagged for his prowess in making catchy adverts and Borghi’s lacrosse camp.

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Lori Senecal is Leaving MDC Partners Agency CP+B

Lori Senecal will be leaving MDC Partners Agency CP+B (Crispin Porter + Bogusky) at the end of the year. She took the reigns as president and Global CEO of the advertising agency in March 2015. Since then she has helped instill into the company a greater entrepreneurial nimbleness and flexibility.

One of her successes was acquiring the American Airlines account. It was handled by TM Advertising for the last 25 years, but Lori Senecal successfully lured them over to MDC Partners Agency CP+B. An integral part of her leadership is making sure there will be a smooth transition when she retires, so she and the company chairman, Chuck Porter have been developing the new generation of leadership for the agency. More details can be found on Crunchbase.

There are already some promising candidates for the leadership of the organization. Danielle Aldrich was the managing director of CP+B Boulder. She was recently promoted to president of CP+B West, combining CP+B Boulder and CP+B Los Angeles. Aldrich has shown her talent by bringing in the Hershey’s account and helping secure the American Airlines account.

Porter and Lori Senecal see their 10 offices as the ideal locations for recruiting promising regional leaders to elevate to national leadership. Their ten offices are led by regional leaders that are entrepreneurs dedicated to building their world markets. These leaders are motivated to share resources from one office to another, as this tactic results in a collaborative use of strategic and creative talent enabling CP+B to snag more client partners.

Senecal said that Danielle’s role was expanded from her existing role and that she was known for uncovering tough business challenges and solving those challenges in inventive ways was her resolution. Senecal will be leaving the business in tried and true hands. Of her leadership Chuck Porter had this to say about Senecal, “…we’ll be prepared for a smooth transition when Lori retires…” He made it known that the agency benefited greatly from her dedication, her focus and her creativity. Her last day will be when her contract expires at the end of the year.

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