Category Archives: Advertising Career

What Makes Alex Pall Different

The most important feature of this interview with Alex Pall and Andrew Taggart of The Chainsmokers is that they are pursuing their musical ventures in unprecedented ways. As you can tell throughout the interview, Pall’s desire and motivation for success is unlike what is seen in many young adults today.

The Chainsmokers desire to go about their business differently than any other DJ’s is what helped them on their road to success, however, it could have hindered their progress if it wasn’t executed correctly. In any business you must seek to be different from your competition, while still taking hold of old ideas that have proven to be successful in the past.

The major difference that we can see between Alex Pall and The Chainsmokers and other popular DJ’s is that they have introduced their own singing onto their tracks. You can easily tell how big of a deal this was for them just judging from how many times they mentioned it in the interview. This is a major way for them to be able to set themselves apart from all other DJ’s right now.

At the time of this interview, there was much anticipation for their new song “Closer”, and since then the song has been tremendously popular for people of all ages. Their recent success must be accredited to their undying motivation for success and their willingness to do whatever it takes. It is very clear in their interview just how much their music means to them, but you can also tell that they want other people to get the same passion from their music that they do.

Their amazing success can be measured from something such as having Halsey sing on their new song. As Pall said in the interview, she was at the top of the list of their people they wanted to work with, and the fact that they made that happen is a testament to all of their hard work and dedication.

https://www.instagram.com/alexpall/?hl=en

Leading Advertiser José Henrique Borghi of Brazilian ad agency Mullen Lowe

Jose Henrique Borghi is a prominent Brazilian entrepreneur. Jose Henrique Borghi operates an advertising agency called Mullen Lowe. He is the original founder of this agency then called Creative Intelligence agency which he co- founded with his partner Erh Ray. Jose Henrique Borghi is known for creating originals adverts which are creative and which the audience can relate with. He has created ads for various projects that include environmental conservation. His popular advert called Mammal of Parmalat is something that will stick in the minds of people for a long time. It is one of the all-time best adverts in the history of Brazil and what Borghi knows.

Over the years he has been in practice, Jose Henrique Borghi has interacted with numerous clients. Some of them are the ‘who is who’ in the multinationals category. They include Mitsubishi, Fiat, and Unilever. However these are just a tip of the iceberg, he has worked with hundreds of companies from all over the world. Today he serves as the co-CEO of Mullen Lowe which can be described as the largest advertising firm in Brazil. He has been key to growing the advertising industry to the level it is today.

Jose Henrique Borghi holds a degree in marketing from one of the leading institution of higher learning in the country. Before starting his own advertising agency, Jose Henrique Borghi had worked with other agencies such as Talent, Leo Burnett and FCB. These are the agencies that laid his foundation in this field. The experience he gained helped him nurture his talent to the level we see today. It also taught him to navigate around this competitive career. Jose Henrique Borghi has won a number of awards for his work. 16 Abril Awards, 2O Cannes Film Festival awards and London Film Festival Awards are some of the awards he has bagged for his prowess in making catchy adverts and Borghi’s lacrosse camp.

More Visit: https://www.crunchbase.com/person/jose-henrique-borghi#/entity

Lori Senecal is Leaving MDC Partners Agency CP+B

Lori Senecal will be leaving MDC Partners Agency CP+B (Crispin Porter + Bogusky) at the end of the year. She took the reigns as president and Global CEO of the advertising agency in March 2015. Since then she has helped instill into the company a greater entrepreneurial nimbleness and flexibility.

One of her successes was acquiring the American Airlines account. It was handled by TM Advertising for the last 25 years, but Lori Senecal successfully lured them over to MDC Partners Agency CP+B. An integral part of her leadership is making sure there will be a smooth transition when she retires, so she and the company chairman, Chuck Porter have been developing the new generation of leadership for the agency. More details can be found on Crunchbase.

There are already some promising candidates for the leadership of the organization. Danielle Aldrich was the managing director of CP+B Boulder. She was recently promoted to president of CP+B West, combining CP+B Boulder and CP+B Los Angeles. Aldrich has shown her talent by bringing in the Hershey’s account and helping secure the American Airlines account.

Porter and Lori Senecal see their 10 offices as the ideal locations for recruiting promising regional leaders to elevate to national leadership. Their ten offices are led by regional leaders that are entrepreneurs dedicated to building their world markets. These leaders are motivated to share resources from one office to another, as this tactic results in a collaborative use of strategic and creative talent enabling CP+B to snag more client partners.

Senecal said that Danielle’s role was expanded from her existing role and that she was known for uncovering tough business challenges and solving those challenges in inventive ways was her resolution. Senecal will be leaving the business in tried and true hands. Of her leadership Chuck Porter had this to say about Senecal, “…we’ll be prepared for a smooth transition when Lori retires…” He made it known that the agency benefited greatly from her dedication, her focus and her creativity. Her last day will be when her contract expires at the end of the year.

Check out the website lorisenecalglobalceo.com

Click here: https://medium.com/@lorisenecalsocial

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